Posts Tagged ‘sidekick 3

Customer Service

26, Jun 2006

Customer service is often at the heart of a business , and if a website isn’t up to the task of handling online inquiries, a client might simply be not interested in spending more time with them. This is what the FAST approach will aim to address.

According to professionals like the ones at Salesforce, the idea is to quickly and easily get to the point of getting to know the customer.

While the customer service component of the FAST approach may appear to be fairly straightforward at first glance, it is actually quite challenging and complex in practice.

At first, FAST will seek to gain a basic understanding of the customer’s goals and wants. But to do so, you must be able to answer two questions: 1) what is the customer trying to achieve with the company, and 2) what type of person is this person likely to be? To answer the first question, FAST will ask a series of question designed to understand the customer’s personality, goals, personality traits and preferences.

The second question can be asked when the customer approaches you in a conversation or when a product or service is provided to the customer. At this point FAST needs to look for certain criteria that appear to have an impact on the customer’s life, such as: the importance of the individual, how the customer views their job role and the business, the frequency of the interaction, etc. It will then start to draw up a profile of the customer, as well as the features, potential risks and advantages of the product or service that you are providing to the customer.

4. Use customer profiling to understand customer’s needs, identify customer needs & then design the product or service that aligns with them

By understanding the customer’s needs and identifying what they are looking for you can design the product or service that best suits their needs. You also need to take into account all the different parts of the customer’s life, including personal, business and work life.

4.1. Use insights from customer profiling to design and test a product or service To make sure your product is a good fit for your customer, firstly you need to know what they need. This is called the user profile. The purpose of a user profile is to identify the users’ personal and work needs. You then need to test and improve the product or service to identify which areas are most important. What is important for a customer to be able to do on your product or service? This is why customer profiling is extremely important. It allows you to test the product for the most important functions.

Customer profiling helps you test how to do things.

In a market with high prices, and a huge selection of products and services, many companies struggle to sell to their customers. This is because their products or services are so similar to those of the competition. This leads to a very slow sales rate.

The challenge when you want to solve a problem in the market is that there is a lot of information to be collected. So, it is very common to use customer profiling to test your product and services.

Customer profiling helps you to test your product and services. In a market with high prices, and a huge selection of products and services, many companies struggle to sell to their customers. This is because their products or services are so similar to those of the competition. This leads to a very slow sales rate. The challenge when you want to solve a problem in the market is that there is a lot of information to be collected.


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