Panasonic today introduced the LUMIX DMC-FZ50, the successor to the critically acclaimed DMC-FZ30, featuring 10.1 megapixels and Panasonic??™s revolutionary Intelligent ISO Control technology which compensates for subject movement to decrease image blurriness ??“ an industry first.

The LUMIX DMC-FZ50 with MEGA O.I.S. (Optical Image Stabilizer) features a powerful 12x optical zoom (equivalent to 35 mm to 420 mm on a 35 mm film camera) f/2.8 LEICA DC lens. It also boasts a 10.1-megapixel high resolution CCD for its image sensor and Venus Engine III for the image processing LSI, making it possible to record an image at a maximum ISO 1600 high sensitivity setting at full resolution. Furthermore, by dramatically reducing noise levels, the DMC-FZ50 is able to capture 10.1-megapixel full resolution images even in high sensitivity recordings.

Panasonic is synonymous with clear, stable picture taking, and incorporates MEGA Optical Image Stabilization into all of its digital cameras. The worldwide debut of the revolutionary new Intelligent ISO Control (IIC) feature on Panasonic??™s LUMIX cameras signals the arrival of a new level of photographic excellence. … [ Read the rest of the story ]

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Designed to take the knocks, bumps and other trials of daily life with ease, the exceedingly tough Olympus ?µ (mju) 720 SW heralds a brand new era in digital photography. Waterproof to 3m* and resistant to falls from up to 1.5m*, this attractive yet incredibly robust camera can take pretty much anything life throws at it ??“ whether that??™s being showered with champers or dropped into a mountain stream.

With interest in extreme sports and activity holidays at an all-time high, the Olympus ?µ (mju) 720 SW is set to find a place in many holidaymakers??™ backpacks this year. Olympus has optimised the standard weatherproof qualities found in all ?µ (mju) cameras, making this new model waterproof to 3m* and shockproof according to MIL STD (Military Standard). Now, when other cameras reach their limits ??“ such as at the shoreline of the beach or when crossing a mountain stream ??“ the ?µ (mju) 720 SW really comes into its own.

It??™s a classic case of ???when the going gets tough, the tough get going???, as for even more … [ Read the rest of the story ]

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